Salty Social Media Vocabulary: Content to Plan Content
Welcome to another edition of Salty’s Social Media Vocabulary. Over the past two weeks we talked about customer journey maps and how they can help grow your business and improve your customer’s...
View ArticleSalty Social Media Vocabulary: Put it to the People
Welcome back to Salty Social Media Vocabulary. Today we’re chatting all things collaborative and crowd-sourced. Many brands—especially smaller startups—have moved away from traditional focus-group...
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Mastering the Elements: Avatar Your Customer to Increase User Engagement
Overview Our regional real estate client Squirtle’s Home Investments sought to grow their business both geographically and financially. We’ll start by defining a Customer Avatar, then we’ll outline the...
View ArticleSalty Social Media Vocabulary: CxD is the New Brand
Welcome back to another edition of Salty’s Social Media Vocabulary. Instead of our regular list of vocab words, we’re going to discuss customer service design, a topic that’s near and dear to us (and...
View ArticleLevel Up: Strategies to Improve Your CX
Welcome back to another edition of Salty Waffle Social Media Vocabulary, where we cover everything from hashtags to brand strategies and how they relate to CX. As previously discussed, CX is now an...
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CM Your Way to Better CX: Community Management Best Practices
Welcome back to Salty Social Media Vocabulary, where we chat all things social media, CX best practices, and more. Perhaps you’re new to community management. Other than the guidelines set by your...
View ArticleBuilding Blocks: a Foundation for Exceptional CX
Fundamentally good CX can simply be defined as adequately understanding how your customers interact with your brand, thereby anticipating your customers needs. Companies like Amazon and Apple think of...
View ArticleSocial Media Vocabulary: Sound Strategies for Listening to Customers
Welcome back to Salty Social Media Vocabulary, where we explore all things social media and CX. Today we’re covering the question: what is a social media listening strategy and why is it important? Not...
View ArticleNew Year New You: CX Considerations for 2019
Happy new year! Today begins with a “T,” which means it’s time for another edition of Salty’s Social Media Vocabulary. We’re sure you’ve already done much of your 2019 business planning by now, but in...
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Salty Social Media Vocabulary: New Vocab for 2019
Welcome back to another edition of Salty Social Media Vocabulary, where we cover all things social media, CX, and everything around and in between. Because we’ve recently covered social media...
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